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The Brand Heist
Twelve years of designing brands, and one conclusion: the best ones aren't created, they're stolen. The book is the long version of that argument — how to take structure from the things you already love, and why copying a competitor's surface is the opposite of it.
Find out when it landsI'll say so in the newsletter first. Brand, craft, and the parts of the job nobody writes down — Monday through Saturday, and no launch spam.
Meanwhile
The argument already runs through the newsletter and most of the work on this site. If you want the short version, it's on the about page.