FunnelEnvy Redux
The branding that helped this agency secure 131% more leads.
Here is a rundown of the branding work we did for FunnelEnvy, evidence-based conversion rate optimization agency in the Bay Area. Enjoy!
This started out as a logo project where FunnelEnvy wanted a graphic to demonstrate their closed loop model of web systems, acquisition systems, and revenue operations, and getting them to talk to one another.
It turned into a larger identity overhaul that mirrored the scientific nature of their marketing approach. The root muse was a clean laboratory where experiments could be run, intrigued by looking through the glass beakers and vibrant colors nested in centrifuges.
The two others that were explored stemmed from a take on the Girl with the Dragon Tattoo and an etched-in-stone-legal approach.
When paired with updated positioning and new copy, FunnelEnvy saw a 131% increase in marketing qualified leads on their site. Bearing in mind their marketing services come with a five-figure price tag.
