It's the page that matters most when it comes to converting prospects and lots of people get it wrong, even with the help of bots.
Of all the sections in a website, pricing cards are some of my favorites. The organization and packaging of different offers is something I nerd out over, especially how they are shown visually. 5 tips for making your pricing page better.
1. Line the options left to right for easy comparison, no vertical stack
Kind of a no-brainer, but you’d be surprised.
Our eyes scan horizontally better than vertically, makes it easier to compare options at a glance.
2. Highlight the ideal offer (through color, borders, etc)
Visually, you want your ideal offer to stand out, but not feel completely disjointed from the others.
Different background colors, call outs, borders, and highlighted buttons can work wonders.
3. Bold text all of the additional features on higher tiers
These are key differences that makes the higher price tag worth it.
Highlight them with bold text and make it obvious they are different
4. If you’ve only got one price, fill the space with social proof
Having one price card can make a page feel quite empty (and that’s saying a lot coming from a negative space enthusiast).
Pop in some testimonials to demonstrate the value of your product.
5. Distinguish non-features (eg. % of transactions, cost per message, user total, etc) from features
These aren’t features, so don’t treat them like it. If anything, they should be minimized and treated as FYIs.
6. Make ‘em sexy
Everyone loves to buy stuff, don’t make them second guess signing up for your product because your pricing cards are ugly.
(I can call my own brand sexy without fear of lawsuit 😉 )
