AI marketing is a dumpster fire — here's how to fix it
The Factory Floor · Episode 3 · February 13, 2025 · 47 min
Transcript58 sections · auto-generated, so expect the odd wrong word
[Music] okay ladies and gentlemen uh Geeks welcome to the factory floor uh I am Nick Lowden your host I'm joined with by Corey Haynes and Zack Stevens uh Corey Haynes is our resident marketer Zach our resident designer I'm your resident webflow head and we are going to be talking about my absolute favorite topic gentlemen are you ready we're talking about and no one else is talking about this okay no one AI have you heard of this what what does it stand for I've heard of IIA but is any any relation I have no idea okay just Mak artificial intelligence you've heard of this well you know we know basketball Zach doesn't really know who Ellen Iverson is but we could talk uh we can talk AI AI Andre Gala um so we're gonna talk
about AI which is you guys know I have like a little a soft spot for hating AI I guess it's not really aof with AI yeah I have a why don't you tell us what your hate with AI is okay so that that will be the launching point for what I think we should talk about I it's not that I don't like what AI is I don't like how much people talk about it if that makes sense like there's I feel like I can't go into any like conversation or read anything on Twitter or go to any like sales call without hearing something about AI whether it's their entire business or some new feature is like all new features must have ai and if they don't your business is irrelevant and it's like it's like when covid was happening and it was like maybe like
November of 2020 so we're like six months in and I was like just we can talk about what's happening with Co but don't say the word Co I don't want you to say the word like I that word hurts to hear that's how I feel about Ai and it's because a l honestly a lot of the stuff I don't even know like what the business is like if I'm reading a tweet about Ai and like this new company is you know doing this with AI like I'm like this is just it might as well just be gibberish or wingdings my favorite font I have no idea they're talking about so can you explain to me why I feel this way no well I mean you're not wrong I think that one of the one of the core things that it that's a problem with AI is I mean you could title not everyone
but there are some who definitely hold a position of like everything everywhere all at once for anybody at any time at any place and it's like it's too much you can't there's no specificity to it so it's impossible to understand its relevance to you it's almost like it become when people talk about AI specifically within real of their product becomes so ethereal and nebulous that you have no idea like what's the concrete benefit and action that I have to take that this enables me to do that's not always the case but that is a big problem that I think we've seen particularly with some of the larger AI companies or at least the ones that have tried to like you know more just play the hype game and
throw the jargon out there with the hopes of getting like a lot of fundraising money and they'll probably pump and dump and they're out yeah well Nick I think your perspective is interesting because I think that what you're feeling is actually what like 90% of everybody else is feeling which is you don't really know what AI means and it's being like hyped and overused so much that becomes meaningless in basically just this like um this talking point where everybody is saying AI because they're expected to say Ai and expected to work on something related to Ai and and everybody knows everything about AI so that makes you cool and relevant and and and on Trend can I color my thought more sure it's
like it's like if I was a Dairy Farmer and I discovered milk and everyone's like hearing about milk and I'm like listen man you got to use the milk and you'll get milk to have melt and everyone's like oh it's just like this circular like like it's just one word and like the same word points to the same thing it goes in a big circle sorry I cut you off but um I just I never get to like the meat of it sorry I cut right into your the middle of your thought I just like couldn't keep that in my brain any longer no yeah I think I think you have a good point because a lot of people well it's so funny because I was just snowboarding with my brother and uh my my nephew is with us he's I think 14 or 15 now he's a super super smart kid
and now ai has has uh has entered into the mainstream awareness and vernacular but the problem is that they have no idea what it is or how it works so he was like AI is so stupid because I can't do math and it gets math wrong and I was like yeah that's a really good observation like you're totally right and I was like do you know why and he's like it's AI like isn't it supposed to just like know everything and be like smarter than us I was like well yeah kind of but actually what we say is AI is machine learning which is essentially like pattern recognition applied to llms large language models which is really like uh a giant Corpus of text and information that something is uploaded as context and then we've created a
technology that makes use of llms to predictively generate text off of those llms and so it's not trained on math it's not trained to do math really well math is already a solved problem anyways like we have calculators that get the answer right every single time no matter how complex the problem is what we haven't solved is text generation and image generation and video generation and you know media generation as a whole and that's what AI really excels at and the applications are really far-reaching because this is something we've never been able to crack but it really has the same uh story and life cycle as math and calculators where it was like as soon as we had this amazing technology to run
all these complex equations then we started sending people to space and we started uh you know solving all these things that made physics um and simulations for airplanes and um you know really really fine cut metals and uh predicting the weather and and and you know knowing about space in aerodynamics and that's all the application of math so the application of AI is going to be I think kind of a similar Revolution but people don't realize the kind of level of breakthrough and and what it really means yeah I think more they don't understand what problems it could potentially solve for them I think that that's the the main issue and that's the problem that we see with a lot of the companies that are marketing it is that
they aren't able to attribute the cool features and solutions that their AI is capable of to V like problems that people actually want to solve we've seen we've seen a couple use cases of it like I mean one of our longtime clients sensible I thought that was a really good use case for AI which was the extraction of uploaded printed like print documents and then transposing that into uh segmented data so like Json files or python files where it was doing optical character recognition and then pulling all the data from it and then making it something that a developer could actually use you know like that's that's a real problem like a developer having to go through and manually pull all of that data from like a PDF and
have to guess like somebody's handwriting where if they saved 90% of their man hours trying to do that that's a a very useful problem to solve hypers specific but um again like putting putting a solution to a problem as opposed to like just the thing itself like AI so I guess the question is like why H how come you know 95% of all the marketing around AI companies that I see whether it's someone tweeting about it or someone's website or whatever it is is all like this circular pattern like how why are they not like figuring out like Hey how do we like Market this product like why aren't they able to do that the because they don't know to answer that question yet they don't even know no no it's seriously good I don't
want to know either I don't know if you guys saw but um YC just put out y combinator just put out a request for startups and they do this every year um so back in you know 2020 through 2022 is a lot of it was like blockchain and crypto and web 3 related and they're always going to be on Trend right and so this year their requests for startups were all AI related um and so they had all these specific I think they had like 15 different startup ideas that were all incorporating Ai and this is what people do this is what a lot of Founders do is they start with um sort of an application or a business problem and then they say how can we apply AI to this to disrupt this industry to do things better faster quicker or cheaper
but they don't know exactly what that looks like and so the best that they can come up with is we're a AI CRM we're an AI website builder we're a AI X Y and Z but they don't know the implications of what that's going to do for people why people should care about that let alone how to communicate those things so what do they SL on their website wear the AI CRM well what does that actually mean for people why would I care about um an AI CRM how is a AI CRM better than a non-ai CRM they're still trying to answer that question now we'll get there but we're so early in the life cycle still that people aren't starting with the okay here's what the end goal that I want to achieve because we don't really
know oh we people are figuring it out I'm just saying especially very early stage startups they don't know what the what the um the purpose of their startup is yet they just know that maybe there's something to be had here with applying AI to whatever business application they're um they're trying to apply to I I were you gonna say something Zach no go for it I was gonna say like I would like to put the disclaimer out I'm not anti- AI I think it's yes you are it's okay to be no no no no no no that's not true he's not he uses AI I'm not anti- AI I'm just I'm just tired like I'm just tired of like the way it's being marketed and how much it's being talked about like I like the products some of well I like some of
the products that are coming out that are surrounding AI like I think when like from the a like what was was like almost two years ago that like chaty BT was like released or whatever to the for all of everyone could just use and I remember like seeing like just a video of someone being like check this out like I'm talking to Abraham Lincoln and that was like the cool thing you could do on chat GPT um but like and I was like you know this is great and I'm I'm fine with what AI does and how it's been changing um the tech industry I'm just like I'm just getting like burnt out from the excess and the amount that's going on I think we saw a similar problem and I mean it it I feel like people should just look
back four years ago like to what YC was doing in 2020 with all the blockchain and web 3 stuff because the same problems are surfacing which is they're putting so much emphasis on the feature and the mechanism rather than the benefit of it and the benefits are really cool but the problem is that when you put so much focus on it then you actually lose sight of those benefits and then people become skeptical of like oh that's just like a Ponzi scheme you know people trying to get in and raise a bunch of money and or you know go public without having a product and then dump their stock and and leave and then you get weird things as well like that have legit application like with nfts there is 100% legitimate application for
non-fungible tokens of like uh proof of of certification of proof um of transfer of ownership of all those other things that are highly valuable but then we got it being used to buy B8 jpegs and art which isn't a bad thing either you know there's there's good reason to have that kind of um application and ownership and the record of it but that's what the general public ends up seeing and then they become skeptical of like well this just sounds stupid it's like a circle jerk for everybody who's inside of this nebulous of blockchain and now it's happening with AI it's like AI it seems like AI is only relevant to people who are doing something with AI people don't understand the applications for
themselves the sense that I get is like people are just like oh I need to build an AI company because the wave is starting and then like in a year I'll have something that's like it works and I can sell it to some bigger Corporation and just cash like I can just basically cash in on the way is what it feels like to me with the amount of companies that there are that's definely part of it I think there's a tension too where um yeah AI shouldn't be like AI is the equivalent of talking about what database you use or what front-end framework you use or what CSS framework you use or uh like it doesn't really matter what what people care about is what it helps them do they care about the benefit they care about the outcome
they care about the money they save the things they couldn't do before the transformation of their business so on and so forth but when you're marketing a product um and especially when your product is a new product that's supposed to have something unique to offer to the world then yeah talk about AI because that's one of the first ways you can start to communicate why you're different and how you're unique is now I'm not just any old CRM I'm an AI CRM so people's ears perk up and they're like oh it's interesting what does that mean for me and so it it definitely works it's a hook talking about AI but the problem is that when you don't back up why someone should be interested and when there's no
substance to When people's ears perk up and then there's just a bunch of gobl that comes out of your mouth because you don't really know what the are of AI within a CRM and why people should care about it then they lose interests and they start to become skeptical of the next AI thing that they look at so then they're looking at an AI website builder and now they're like hm okay is this any different than a regular website builder and then the next time they feel like it's not really that different then the next time they go and they see a you know AI accounting tool they're like okay this is probably not going to have anything new or different or interesting so I'm not even to give this a time of day right that's
where I am there we go that's where Nick is at today exactly yeah well um go ahead and it's like you're not sure if it will work I think it's the big problem it's like you you're seeing and in most cases it's like it's a very surface level application like we can speak highly in depth about the AI website Builders out there and I can tell you that 99% of the stuff that they put out is not really usable at least if you're a professional like there are some things that it can do to help you like reloom site Builder and site map generator and sitemap pulling systems fantastic those are AI tools or if you didn't have a quy in your quiver and you needed to write copy for a website for like a client
that can't write copy then their tools fantastic but if you're somebody who is trying to create like a conversion rate optimized website and you have these very specific flows that you want people to be able to walk through and then you need to be able to go in and tweak and refine some of the mistakes that AI has made a lot of these tools aren't doing it I feel like the same kind of missing the mark in so many small ways across the like the result that they give you it almost makes it a moot point to try and use it because you're going to just have to go in and fix it anyway yourself I haven't found applications yet and I'm sure there are some where this totally takes it off your plate I'm sorry that's not true image Generation
image generation is one of those places where I'm like wow this is really powerful the fact that I just created a stock image with like using text as a reference and that then I can then carry it over stylistically and create branded photos that didn't exist before and you have a tool that you like Mo what's the what's the image one tool that you like visual electric visual electric yeah and I've seen a bunch of those images they're great but that's a good that's a really good example of a problem that somebody wanted to solve which is I need to create a image generation tool for designers who have very specific taste who need things to be on brand who have some semblance of art history and know
how to use a camera can talk to the or understand the vernacular of like I need this to have a uh a low depth of field or I need this to be fully Focus I need this to have very warm or cool tints so they they nailed the like their ICP very well and then created a an AI tool that was specifically for them even though open Ai and mid Journey already had image generators that were out there but visual electric far and way is a better tool than than those two well there's there's an even better value proposition there which is if you're if you have used a stock image um library or or site like uh uh unsplash or um any of the other ones like that what if you can create your own stock images that's the whole value prop
right there is now you don't have to license it you don't have to get credit they're unique exactly no one else is can use them like it it boosts the value prop in every single way from an unsplash because of AI and you really don't even have to talk about AI it's just the value prop insinuates that this is possible because of AI you can explain that right in in that but it doesn't take long before people start to realize oh this is not possible in an unsplash or any other stock image library that I'm going to find this is only possible using an AI stock image website right and now that value reposition and that prompt has some substance um versus being like well how does this help me and like what what
does make this different um and and so that's that's the thing I think people really need to realize is that what is AI good at well AI is really really good at um remixing things AI is really really good at distilling large amounts of information AI is really good at organizing information I mean you think about how how ubiquitous um AI transcripts are now you can take any video from anywhere in any tool and you can generate a transcript within like 5 Seconds that's like even more accurate than what a human could do right that's pretty incredible the image generation way better than uh than it was before even a lot of the text generation it's really good at generating texts I use it for copyrighting all the time
um yeah there's going to be some things that it's not good at but again it's like using a calculator try to try to write a novel just don't use it for that that's not what it's strong at use it what it's actually good for you can write hello in a calculator yeah or or boobs or boobs yeah that was the joke when we were in Middle School um yeah look at this okay well then here's what I would like to ask I need you guys to do your job go to work I need you to revamp the entire AI industry and how they Market to me and how do they fix all this stuff that we've been talking about and how do they like I guess reposition their whole thing obviously like different tools different things whatever but like the
broader idea of like how they're talking to their customers and to the general public like how does that how did they fix the problem that we're talking about couple things I could think of at least from a branding perspective um and they're all more high level so first one is I think that they all need to drop AI from their naming conventions and specifically their top level brand efforts there's two reasons for this one is that if you're in a competitive space and then all of you have ai attached to your name it's going to be really difficult to remember you just from a word of mouth perspective and talking about it it doesn't really create a differentiator if everybody else is doing it and then two you will be
Antiquated with the next tech wave like whatever is coming after this if you have ai attached to your name they like that's so 2024 and 2025 like so you're setting yourself up to look like a like just an old company you know like where AI has become so embedded into all these tools that you no longer have to communicate yourself like in your name as AI especially because it's not like it's a totally new sector like you know Apple was Apple computer before they jumped into smartphones but AI is going to be so entrenched like really soon that it doesn't really matter you just have to communicate your features and then focus on building your brand instead of tying your tethering your brand to a
feature which is AI I had two I had two but go for it okay yeah what's your other one well the second one is around image imagery and um just brand distinction so a lot of these AI companies and it's the problem with not having your ICP nailed is that you have zero um visual influence on the way that you show and visualize your product and so a lot of these AI companies look homogeneous I mean you can even see things like the mount of company logos that look exactly like open AIS is ridiculous and they all follow the same shape and they all have this like amorphous gradient uh like moldable abstract feel to them and I think that you could mitigate that if you instead focus on an ICP and imagine
if you were doing AI tools for you know the construction industry you would look different than an AI or a a tool that has AI features that was doing stuff for people in sports you know like all of those have very distinct visuals to them that you could then apply but it comes down to you having a very focused specialization and a use case for your tools and the way the AI is going to help those people totally agree I love that one quick question about the removing the AI is open a better company name than open AI well they might get a they might get a pass might get a pass I was kind of like maybe it is maybe that's kind of cool I don't know s but it's also like I mean I think that you can discount first
mover advantage on that yeah because it's like you know they brought it onto the scene and they probably will they're also like they're AI is not a feature of open AI like they are building the things that other companies are using to then power their AI features so makes sense for them to do it because it's like well dude like we made artificial intelligence the thing my point was purely speculation had nothing to do with your actual point of like dropping I was just like maybe that is a better game I don't know that kind of sounds cool anyway those are great it leads to so many other like people trying to incorporate AI at the end of their name and like cutting off part of the name like we are like Rapture AI or something
like that or we're all getting or like you know cutting cutting their names and have like I I forget I think there was somebody who is like Levi or something like you mean like Elevate but with AI how and so you but that I mean that's a Trope among many Industries not just AI specific but you know trying to merge their name with something else yeah that I mean that that really Segways into what I think the the core fundamental issue which is that companies who call themselves AI companies need to stop calling themselves AI companies if they don't make AI you make a CRM not AI just because your AI CRM doesn't mean you're AI company you use AI to make your CRM better and I think that's part of where
the skeptic skepticism comes is that everyone realizes that all these companies are just GPT rappers and I actually don't think that's a bad thing because now there are so many different models that you can pull from that um it actually like the mo is in the application layer not in the model layer so it's fine to be a GPT wrapper it's fine to be an AI wrapper it's fine to be a CRM that incorporates AI because now you get to choose multiple AI models that you that you pull from and incorporate but don't call yourself an AI company if what you're building is not proprietary AI which almost no one is building proprietary AI there's like you know 10 or less companies that are actually building unique differentiated like
Innovative um AI products that you can incorporate open ai's big innovation actually was just making AI an API call away that's the whole thing it was just a a it's an API that allows you to um use AI to augment whatever it is your data your feature the output of something whatever it is right um but I think that like you said if companies were more honest about how they're using AI then they would have to do a better job of communicating how AI helps their customers by beefing up the features that they're already providing right um and if they stop doing that then I think people will give them more credit yeah I mean like it's like if someone was trying to talk to you a copywriter and like well we're a copy tool for AI or
like we're an AI copy tool it's like well you're just a copywriting tool then um same thing with design and they can show you a lot more easily how things benefit you especially in the way that they talk about it like hey writing a blog post takes you 2 hours if you're really really fast what if we could cut that time down by 75% and still get you something that sounded really good that was on brand that communicated valuable information and then all you had to do was edit it you know those are the kind of instances where it's really valuable I think they're they're trying to Hype it up so much that they're overlooking really simple ways to communicate about themselves that are right in front of
their face like that that takes you a long time okay we can make not take a long time is that cool yeah yeah from a product marketing perspective I think a lot of companies have made a mistake in calling like their company let's just say notion for example we can pick on them because we actually love notion use them a ton but I think that they've kind of made a mistake in a way by calling a new feature notion Ai and you have this little guy with a face I'm looking at him right here down in the corner I don't know if you guys have used him before or avoid that button like the plague you know me I've used it I've used it for very simple stupid things and actually only for personal stuff but right so so
a lot of companies especially initially they they were like oh we have an AI feature now and it's this little like clippy assistant Guy where you can chat with him he can do things for you yada yada yada I don't think anyone really wants that no one asked for clippy no one ask for notion AI I don't know very many like use cases of you know imagine like Salesforce AI or stripe AI it's like I don't really want to interact with AI I just want all the things that I'm doing within this product already to be done better quicker faster cheaper with AI and we see that now with um where where AI becomes embedded in all these different features I don't care that it's AI I want AI in every one of the features I
don't want a feature that is AI I just want everything to be better because of AI that's happening in the background and that to me is kind of the product marketing Crux of companies using Ai and and AI companies is they're making the whole feature AI instead of talking about how these features are better with AI I wonder if they just called it notion assistant instead if that that could be interesting that's what it is it's an assistant an assistant powered by AI well CU I'm thinking of my my use case for it which was I had a a huge grocery list that was on my personal notion board um and I was like sort all of these by where I would find them in a grocery store that's such a a male problem I
love that and so it was like okay here's produce dairy uh Meat and seafood um canned goods package like perfect thank you it's like I was thinking like about when you said Salesforce it's like we don't need necessarily like a little chat bubble that's like okay let me see if I can ask this thing to take All Leads that come in from this source to go into this like campaign like let me just have like the feature that does the thing where it's like oh I just go here and I say hey I need lead s that comes in here that goes in here and does this like it should just be a feature like how about you maybe you use a little like help question and then you real iiz hey 90% of the questions that are being asked
right here could just be a feature that is in the software and we don't even need this bubble here that's costing us money and all this extra time and effort to like figure out what's wrong with it and why is it broken here and why is it working here like let's just take the data it's bringing in and like make it into the product yeah you know it's really interesting I I went into zapi the other day to fix one of our automations that was related to when someone books a sales call and then we automatically create a little notion card and pipe in some information there so I went to rejigger it and then I saw that on the sidebar cuz you you know how zapier has they kind of created this like visual automation Builder uh UI
that everyone kind of copied where it's like you know action trigger and there's little plus buttons in between and so on and so forth great and then I saw on the left hand side that there was like a it was a little chat bubble little text box and it was like describe what you want to do and then like we'll do it with AI so I was just like huh okay let me just describe what I'm trying to do here and um so I just typed in like two sentences and then it remade the the Automation and and like did it perfectly and I was like this is actually awesome because that it just saves me clicking like a hundred times you know what I mean and that's really a pretty trivial thing I just needed to like update a
couple fields and um add a step and and move a couple things around and I was like this this is how every product should be incorporating Ai and talking about it is now you don't have to do the thing you just tell the product what you want and it does it for you that to me I was like why isn't zapier talking about this more like their product marketing should be like you don't have to build automations anymore all you have to do is tell it what you want and then it will build the automation for you yeah I mean and that's honestly I feel like the assistant area there is really cool too cuz with zappier you could say or you could um it could ask you like just a couple prompted questions like what
softwares do you use and you could list them out and then it could return to you thousands of different combinations that you could have between all those different programs things that you might not even thought of before um so yeah but that should be something like I wouldn't need to know that this is an AI system that's going to help me with it it could just be a prompt like a a popup modal it's what softwares are you using boom boom boom boom boom boom boom great we can create 30 different automations for you right now would you like that it's a messaging problem because I guarantee like Cory if you clicked that thing and it was like try zap your AI like type in what you want right like you would have kind of been like just
that close close close close in like but because it was like just tell us what you need and we'll do it that was basically all it said you were like oh let me just see what it does you know but if it was like all you know bright flashing you know veg lights we are AI now like you would have been like screw you I'm done you know be a little so I think that one of the big things is maybe being a little bit more subtle with the AI and this was because this was the problem that blockchain had if blockchain had just been done under the hood and behind the scenes like no one needs to know how it works just like give them the freaking result that they're after that's exactly it the the website builder is interesting same problem with
messaging like I if I landed on a landing page that was like we are the AI website builder I would immediately close it but if I landed on a page that was like we'll help you build websites faster be like what how like I would immediately say how like let me see what what do you how does that actually work and like I want to see a demo of like how this actually takes place but like just using the different phrasing is like ruins it that's another thing too is there's a lot of um there's a substantial lack of proof by form of case studies of you know consumer reviews and then like and real consumer reviews not ones that are made by AI uh like actual use cases for how this thing works because that's one of the main
things with the product marketing is that people don't they can't see themselves uh getting benefit from the product mainly because they don't show substantial proof of well this is how this company saved 20,000 hours a week across their their entire Workforce by using our platform like those are sizable numbers that people should be focusing on and the the way to demonstrate them it's not new tactics it's just actually showing people the results that they could expect to see from this so they could then understand how it might be transposed to to their situation yeah yeah it's it's kind of sad but I also feel like it's a huge opportunity because I feel like most companies are fumbling the bag on how to
Market their AI capabilities really really well you take a company like visual electric for example I haven't actually looked at their homepage but if they took the approach of most startups today their headline would be like the visual AI image automation platform or something like that you be like I don't know what that means at all and then the whole rest of the page would just be like look at this cool thing look at this cool thing look at this cool thing all they need to say is like remember when you used to look through stock photos for hours and then have to pay a dollar every time someone viewed that stock image like those days are gone now make your own stock images perfectly tailored for you for free
exactly one it's a camera for your mind oh but the funny thing is the funny thing is I feel like when I signed up for it last year that's not what it said I think it was something else camera for your who did they hire yeah the but the thing is is that the like their subad is perfect which is bring your vision to life with visual electric the first image generator for designers not bad great yeah not bad yeah and well I mean they're missing a couple other things like you know it'd be cool if they had some objection Busters and um I mean with this use case in particular they'd benefit from a little bit more of a shi and layout from being centered to having a left right alignment because if I could just see
like what the product was doing that'd be fantastic uh right granted I'll scroll but uh their H2 is never used their stock photo like they're immediately getting into the problem which which are great yeah um a little bit more features but highly specific ones so things like never use another stock photo create realistic mockups that's a cool thing that this really powerful for designers style Library they're hitting you with really really good features which again this is why this is a good use case for AI in a very very very very specific sector and hitting on specific problems CU every single thing that they are mentioning is a problem that designers have specific even within other comparing it to other
image generators is that I didn't have all these other things like their art director where you have the ability to change the way a photo looks um collaboration another big deal uh yeah so I mean they could have done a little bit more and but this also it's also really cool because then it opened up into a bunch of other Integrations streams that were really effective for them like they have a figma plugin they have a frame plugin they have a webflow plugin all of which like the very very narrow Focus instead of like it plugs into whatever you want like you're not going to need a visual electric tie-in to Gmail yeah right but my point too is that if you're incorporating AI into your into your product there's such an
amazing opportunity right now to be like hey remember this thing you've been doing for the last 10 years this way now you can do it in a completely different way that's 10 times easier faster cheaper and better and here's how like that window's closing we're probably going to have that window for the next couple of years is and then it's going to be incorporated into every startup and every product ever because that's what everyone's working right now is incorporating AI I and then that's going to become the new normal and and everyone's just going to be used to like oh okay yeah so like how is your AIC CRM different than this other AIC CRM different from this other AIC CRM and then but we're not going to
be calling them AI crms by then it's just going to be how is your CRM better than your CRM better than than your CRM and right now there's such an amazing opportunity to say hey we're incorporating AI in very very specific ways that allow you to go from this to this before and after you used to do it this way now you can do it that way and if they just painted that picture of the before and after and the you used to do it this way now you can do it this way that's better it would click in people's minds so much faster but instead all the emphasis is just on this like gobby jargon um talking about the technology and all the different possibilities and synergies and meaningless words I have bad news Zach I
know you love visual electric but their site is built on framer and like many sites built on framer they actually have five H1s so the H2 you mentioned is actually a H1 it's their second H1 u whoops yeah a camera for your mind I don't know I sorry I to cut you off I was like just waiting for the spot to tell you that your H2 is actually at H1 well I mean I didn't ECT any elements on here I was just yeah that's the the web head in me I just can't help it um okay we've we've beat the horse about as much as I think we should for now um so if there's no final thoughts I will end with my last my last little baby question which is what are the odds that the domains are overtaken by something like a aai or a DOT something else will
ever be dethroned I think is well I think do com is useless right now because what it stood for was Commerce and this is when the like you know with the do com boom it was all about you know oh you can just you know you buy online um or you conduct business online and commerce online but now it like the the domain that you use doesn't really matter with the exception of certain use cases like if you have a doov or a us um so I don't think thats matter anymore I would not use a aai unless you were like unless you were doing something cool where that played into your your brand name like if your brand name ended in AI that could be the only instance I would think of where it's like that's highly relevant because
again it you're going to look Antiquated you know like moving forward and no one really cares like what your value like the domain cost like the king will always be.com yes says yes I think so I don't see the internet moving away from um from from those types like we have to use these tlds these top level domains this little you know extensions of the names um and it'll always be like the first thing in people's mind and they're like oh conversion Factory is it conversion factory.com they like oh it's conversion factory. c.co yeah yeah I hate that it'll always beom is the first thing people come to mind and as long as it's the first thing that comes to mind it'll always be the most coveted uh
TLD and I think and I think AI is going to look Antiquated you know sooner rather than later we saw the same thing with umio and what was the popular crypto one it was like it wasn't XYZ no well it wasn't XYZ um thought I feel like crypto had the iio like they that was really popular with before that was like the first wave of startups in like the 2010s is a lot of them were doio or started as IO and then eventually moved to all I actually think that like brandable docs and brandable names in general are like kind of the final frontier um like people are realizing that that's there it's just so scarce there's only so many words and domains that are good and so everyone wants the best of the best true this is a whole another topic
yeah sorry I was just it was a simple question okay to be fair um no that was great thank you guys uh we solved the problem of AI it's done I'll never be bothered by it again um okay thank you guys for listening to the factory floor we will see you next time later bye [Music]
Five things AI companies keep getting wrong: vague positioning, identical visuals, the word "AI" in every sentence. The same mistakes that sank blockchain and Web3.