Podcast
24 episodes of the show I co-host, and 4 spots on other people's shows.
The Factory Floor
Every other week with Corey Haines and Nick Loudon, my co-founders at Conversion Factory. What's working in SaaS marketing right now, argued out rather than presented. The whole playlist ↗
24Why are websites so expensive?Why page count is a terrible way to price a website, argued through the metaphor that makes the whole thing click: buying a website is like buying a house.Jul 10, 202623Offensive vs. defensive marketingOffence against defence is a false dichotomy. Taking new ground and holding the ground you already have are the same job — done at once, with a bias toward offence.Jun 26, 202622A $200 Claude subscription won't replace your marketing teamWhat AI actually does for marketing, design and development: it multiplies, it does not conjure. Scale something bad and all you get is more bad.Jun 19, 202621Corey's AI marketing repo hit 15,000 GitHub starsCorey's open-source marketing skills for Claude Code, why they took off so fast, and what changes once AI moves past prompting into execution.Mar 27, 202620What LOTR teaches us about marketingZach rewatched the extended Fellowship of the Ring in theatres for its 25th anniversary and came back with a notebook of brand lessons out of Middle-earth.Jan 30, 202619How to market your SaaS: the easy winsA low-hanging-fruit-a-thon: missing onboarding emails, inconsistent CTAs, broken heading structure, lazy screenshots. The fixes that turn up in nearly every audit.Jan 2, 202618You need this page on your website, it's SEO goldComparison and alternative pages are the highest-intent pages on a software site. How to structure them, and how to do it without bashing anyone.Dec 19, 202517AI usage costs are destroying SaaS business modelsSoftware 1.0 to 3.0 — licences to subscriptions to compute-dependent pricing — and what that does to freemium, unit economics and the way growth teams are built.Dec 5, 202516It might be time to revolutionize your brandRevolution, evolution or optimisation. Which one a brand actually needs, read off the 99-point audit rather than off a feeling.Nov 7, 202515Why Webflow is the best website builder for SaaSWebflow against Framer against custom code for a marketing site, judged on scale, SEO and who has to make the edits on a Tuesday afternoon.Oct 10, 202514Marketing for bootstrapped companies vs. VC-backed companiesTwo companies in the same market market themselves differently depending entirely on where the money came from. What each side should steal from the other.Sep 26, 202513SaaS founders, stop focusing on sales"We're focusing on sales right now" is a false choice. Sales and marketing are two sides of the same coin, and pausing one starves the other.Sep 19, 202512What makes or breaks a SaaS founderWhat sets the best founders we work with apart — async by default, fewer meetings, more shipping — and what running the agency taught us about the rest.Sep 12, 202511How should creative agencies price their services?Hourly, fixed bid, value-based, subscription. The honest case for and against each one, from a studio that picked the last.Sep 5, 202510How to optimize your website for AI visitorsMore of the traffic arriving now is a language model rather than a person. What to change on a site so it gets read, cited and recommended.Aug 29, 202509You need a creative director in 2025The most underrated hire on the board, and what a creative director actually does for a software company that already has designers.Aug 22, 202508AI agents are taking over: what is vibe marketing?Vibe marketing, agents, and which of these tools have earned a place in the stack rather than a place in the newsletter.Aug 15, 202507Symptoms of a bad brand (and how to fix them)Bad branding shows up in the design, the messaging, the cost of acquiring anyone, and eventually in a founder's own confidence. Trust is the bridge between product and sale.May 12, 202506Three phases of SaaS marketing: phase 3Phase three is scaling the wins: CRO testing, upsell flows, expansion revenue, referrals, deeper nurture. Growing LTV rather than just adding logos.Apr 29, 202505Three phases of SaaS marketing: phase 2Phase two is building the base: sales pages, conversion pages, comparison pages, collateral, onboarding flows, email.Apr 22, 202504Three phases of SaaS marketing: phase 1Phase one is positioning and branding — the foundation every later phase is built on, and the one most companies skip.Mar 26, 202503AI marketing is a dumpster fire — here's how to fix itFive things AI companies keep getting wrong: vague positioning, identical visuals, the word "AI" in every sentence. The same mistakes that sank blockchain and Web3.Feb 13, 202502The top 3 things bugging CMOs right nowPeep Laja surveyed 50 B2B SaaS CMOs and they admitted they're spending more to acquire worse customers. We take the three biggest complaints apart.Feb 6, 202501Copy-first vs. design-first websitesThe first episode. Why the words come first, and what goes wrong on a site that was designed before anyone decided what it had to say.Feb 5, 2025
Guest spots
01Why great brands are stolen, not createdLove at First Try · 68 minApr 9, 202602Year 3 of growing a subscription businessDitching Hourly · 58 minJan 21, 202603Year two of running a subscription-based service businessDitching Hourly · 48 minSep 24, 202404Going from zero to $36k MRR with a productized subscriptionDitching Hourly · 58 minSep 11, 2023